1. Information We Collect from You
Data can be collected and processed when our website is in operation by you. The following are approved methods of collection:
1.1 If you register for information or complete a purchase, by filling out a form we can collect the information provided.
1.2 Traffic data, weblogs, location data, and any other communication can be collected. These details come from your visit to our site and any resource tools you use while on the site.
Circumstances may arise when we may need to gather information about your computer to help provide appropriate services or products to you. The data gathered is solely statistical data, which may be shared with advertisers.
The facts collected about you are statistical only. No identifying information will be shared about our visitors and how they made use of our site. No personal details will ever be shared.
Cookies are used to collect general online usage by using a cookie file. If used this cookie file is downloaded without prompting. It will be placed on your hard drive with information transferred to the hard drive allowing the cookies to be used for data collection. A cookie is used to improve any services/ products, or overall website characteristic we offer you.
Any computer has the option to decline cookies. Your web browser options include an “enable” button to decline cookies. It is imperative that you understand by declining cookies you may be limiting your access to sections of our website.
3. Use of Your Information
Information stored and collected about you allows us to improve our services or products for you. Added to this parameter, we may use your information for the following purposes:
3.1 Any commitment we make on a contracted basis.
3.2 If information is requested from our website concerning services or products offered, we may use your data. Products or services which may be of interest to you can also deem a communication from us, if permission has been granted.
3.3 Notification re- changes or improvements may be sent to you in regards to product or service changes that could affect our service to you.
3.4 Existing customers can be contacted on the topic of goods or services related to a previous sale, if we feel you might be interested in these additional topics.
3.5 Added use of your data may include permission for third parties to use your data. This permission would be granted by you in regards to unrelated products or services that may be in your interests. We or third parties can only contact you in regards to this information if consent has been provided for information collection.
3.6 Third party contact or communications from our website, as a new customer, is only made if you have granted us permission. These communications are only offered for information you consented to and no other unrelated information.
3.7 Data that you do not want us to use or third parties to use can be withheld, once consent has been given regarding our collection of your data. We will always provide you with an opportunity to decline communications and our or third party data usage.
3.8 Identifiable data, which could be used to disclose who you are, is never shared. We only provide statistical related data about our visitors to third parties like advertisers to ensure your privacy.
4. Storing Your Personal Data
4.2 Secured servers are used by our company to ensure proper data storage. Information on transactions is kept encrypted for safety measures. All data will be encrypted and store in our bank, for example, TD Bank, Bank of Montreal, Citibank, HSBC or Barclay, etc. No one will be allow to see your payment information, otherwise, he or she will be fired.
5. Disclosing Your Information
5.1.1 Personal information to third parties will not be disclosed:
5.2.2 Legal requirements may mean a sharing of your information.
5.2.3 Lowering credit risk and fraud protection may result in information disclosure.
6. Third Party Links
7. Contacting Us
8. WE WILL NEVER SELL OR RESELL YOUR INFORMATION THAT YOU ORDERED FROM US. IN ADDITION, WE WILL NEVER USED YOUR INFORMATION FOR EXAMPLE EMAIL IN ANY CIRCUMSTANCES.
The Success of an online business depends heavily on the ability to drive targeted traffic to the website. It is very important for the businesses to establish wide reach with the target audience for sustaining sales and profitability in the long run. Internet marketing is therefore a continuous process for the businesses for long-term growth. Email marketing is one of the most important components in internet marketing. Many companies resort to email blasts to drive traffic and increase lead generation.
Typically, email blasts are HTML messages that are designed with useful and eye catching contents, style and design, providing information on new products or services, offers, discounts and any other information. The newsletter so created is sent to a large group of audience through an automated system at a single go to create enthusiasm and interest among the target audience thereby resulting in profitable business leads and conversions.
Marketers implement email blasts to increase the lead generation by sending weekly or biweekly mails to the large opt in subscriber base. Large and medium sized businesses can look to implement email blasts with the existing large email lists or look at buying/renting the subscriber base of a data provider. The clearly and creatively designed newsletter is sent to the large subscriber base at a single go. This is done primarily to promote or elicit interest towards the products or services offered by the company.
The email blasts campaign helps enhance the traffic flow to the website. With relevant and specific information reaching the potential target audience, they would be prompted to take action thereby visiting the business website to gather excess information leading to possible business conversions. Drafting high quality contents that are useful and interesting in nature can help build quality reputation about the company in the mind of the target audience. Providing valuable and useful information to the target audience through email blasts on a consistent basis can create a definitive image among the audience resulting to long-term relationship and loyalty.
Another advantage of using email blasts is that it allows the businesses to establish visibility, awareness and reach with an extremely large audience base in extremely quick time, least effort and with economic efficiency. Implementing email blasts is very economical for the businesses as compared to any other forms of marketing. Businesses would probably have to invest marginally for getting access to email lists from a data provider. Choosing opt in email lists is extremely beneficial for the businesses as the emails with targeted information would reach only those people who have shown keen interest in the products and services offered by the business thereby increasing the chances of business conversions.
In order to achieve success through email blasts, businesses should focus on creating attractive and informative newsletters with catchy title or subject line with links to the business website. It is very important to be creative in drafting the newsletters for email blasts to make it interesting and elicit action from the target audience. It is very important to avoid spam flags, have customized subject and from fields. It is also test the newsletters with a small email list to tweak and implement on a large subscriber base for higher ROI.
It is very important to follow the legal norms of email marketing while implementing email blasts. Ensuring that no misleading header name and deceptive subject lines are used to avoid spamming is very important. It is very important to state the purpose of the mail very clearly with the essential contact details. Businesses should look at choosing opt in email lists to get higher productivity and potential customer base. Including web analytics tags in all the email blasts would help the businesses track the effectiveness of the campaigns to make required optimizations in the future.